We’re thrilled to introduce The Unicorn Review — a content destination built to bring readers closer to the spirits and  wine market than ever before. Whether you’re a seasoned collector or just getting started, our mission is simple: to make the industry more transparent, more accessible, and more exciting.

Why We Built This

For too long, the spirits and wine world has felt opaque—intimidating for newcomers and difficult to navigate even for seasoned collectors. The Unicorn Review was created to change that.

This is more than just articles. It’s a resource built to take you inside the elusive world of spirits and wine — to educate, demystify, and inform. From understanding the stories behind bottles and producers to staying on top of industry trends, we’re giving you the tools to navigate the market with confidence.

A New Chapter: The New Wine Review Joins Unicorn

In April, we acquired The New Wine Review, a site founded in 2023 by a group of respected critics, writers, and editors. In a short time, it became one of the most thoughtful voices in the industry.

NWR’s content now serves as the foundation of The Unicorn Review, which will continue to publish editorial pieces that add real value for collectors and enthusiasts. Combining this independent editorial perspective with Unicorn’s unmatched access and data will help us create a powerful new resource for you focused on insight, world-class story-telling, and data-driven trends.

What Makes It Different: Editorial Meets Market Data

What sets Unicorn apart is data. Over the past five years, Unicorn has built the largest database of secondary market transactions in spirits and wine—millions of bids, hundreds of thousands of bottles sold, and robust customer insights. 

Now, we're bringing that data to life for collectors and enthusiasts through in-depth storytelling and real-time insights. 

This isn’t content for content’s sake—it’s designed to bring you closer to the market than ever before, deepening your understanding of the industry and helping you discover exceptional bottles and the stories behind them.

What to Expect from The Unicorn Review:

The Unicorn Review is here to help you explore the world of spirits and wine—through standout bottles, compelling stories, and the people behind them. With resources designed to deepen your knowledge and keep you close to the market, our goal is to give you the insight to bid and consign with confidence.

So here’s what you can expect from us:

• Weekly articles — Smart, original stories that take you inside the world of wine and spirits.

• The weekly email newsletter — A curated newsletter with market intel, upcoming auction highlights, and the most interesting news from the spirits and wine world.

• Market insights — Bringing you market data you can’t find anywhere else, paired with editorial analysis to help you better understand market pricing, trends, and demand.

Whether you're here to learn, discover, or deepen your expertise, The Unicorn Review is your guide to the world of spirits and wine. Check out the incredible content already live on the site—and stay tuned for more stories like these, plus deeper market reporting and intelligence.