Welcome
Create your free Unicorn account to bid in our legendary weekly auctions.
By continuing, you agree to the Unicorn Terms of Use, Privacy Policy, Conditions of Sale, and to receive marketing and transactional SMS messages.
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Let’s get you approved to bid
To place your first bid, you’ll need to get approved to bid by confirming your mailing address and adding a payment method
Turn your collection into cash
Submit the form and our team of experts will provide you with a free appraisal for your collection.
Here’s how it works.
Request an appraisal
Send us details or photos of your bottles, and we’ll provide a free expert valuation.
Send us your bottles
Drop them off, ship them to us, or request a white-glove pickup for high-value collections.
Get paid in 10 days
Once your bottle sells, you’ll receive your earnings minus the small consignment fee.
10 days to payday
Consignors get paid out within 10 days after the auction ends.
New auctions every Sunday
Selling with us is easy.
Our auctions connect your bottles with top collectors, ensuring competitive bids and maximum visibility. We handle everything—saving you the hassle of finding buyers, fielding offers, and negotiating deals.
We only make money if you do.
For each bottle sold, Unicorn charges a $5/bottle commission plus 5% of the hammer price. In the rare instance your item doesn’t sell, we can re-list it or return it to you.
High-touch service.
To ensure authenticity and comply with state laws, we take possession of every bottle. Our team authenticates and stores it in a secure, insured facility until sold.
Follow your bottles, every step of the way.
Our seller dashboard allows you to easily track your bottles' performance and view real-time bids.
Frequently Asked Questions
- Minis (50ml or less)
- Minis with strong resale value on Unicorn may be sold from time to time at the discretion of management
- Minis as part of boxed sets are allowed
- Beer
- Cuban Rum
- Bottles with manipulable seals (e.g., Redemption whiskeys, all 291 Colorado Whiskey products, Tequila Ocho Single Estate Plata, Reposado, Anejo)
- Items without seals (e.g., Deleon Tequila Anejo)
- Old Rip Van Winkle Porcelain Decanters
- Anything marked as a distillery sample bottle
- Decanters with wheels
- Bottles with pick hang tags
- Hang tags will be removed, items will be listed without picks since we cannot verify the hang tag was originally on the bottle
- Exceptions may be made in rare circumstances per management's discretion
- Mismatched boxes to bottles (e.g., Michter's Fort Nelson Reserve with different titles and boxes)
- Items will be listed without boxes if they do not match
- Bottles with extremely-low fills and torn tax strips
- Anything subject to management's discretion
- Any merch unless it belongs in an enclosed/wrapped gift set from the distillery
An incredible resource for finding rare bottles
Unicorn has been an incredible resource in locating the missing bottles for my Clase Azul collection. They have great inventory and the past data helps gauge the market price for each bottle. I have also used to sell various bottles and am confident they were able to procure the highest price the market would bear.
Ryan P.
Chicago, IL
No other auction house compares to Unicorn
I have sold pieces of my bourbon and scotch collection over the years with numerous different auction houses; none of them hold a candle to the experience I have enjoyed selling with Unicorn. The customer service & personal relationship care, presale estimating, auction curating and bidder activity make them a true unicorn.
Jeremy S.
Birmingham, MI
A seamless and stress-free auction experience
As someone who had never sold anything at auction before, I wasn’t sure what to expect. However, Unicorn made the entire process seamless and stress-free. Their communication was clear, consistent, and reassuring every step of the way. Overall, it was a fantastic experience, and I wouldn’t hesitate to use them again!
Doug G.
Chicago, IL
Unicorn removes the hassle and anxiety from auctions
Unicorn removes the hassle and eases the anxiety involved in the auction process. For me, I was concerned with the logistics of moving the collection, but the team at Unicorn made the process very simple and transparent. I was also impressed with how seamless and easy selling with Unicorn was. Customer service is key to any business and their team is top notch. Unicorn is the only place to buy and sell your bottles!
Sean N.
San Antonio, TX
A smooth and seamless selling experience every time
Working with Unicorn Auctions is always a smooth and seamless process. The team there is very supportive and efficient. This platform has helped me reach a variety of buyers and sell my bottles for top dollar with no issues whatsoever. Overall, Unicorn Auctions provides a dependable and hassle-free experience every time.
Nick S.
New Albany, OH
Unicorn handled everything—appraisal, logistics, and selling
Unicorn made selling my bottles incredibly easy. From appraisal to logistics, photography, and connecting my collection with their large network of collectors and buyers, they handled it all. I didn't have to worry about pricing, negotiating, or any hassle—everything was seamless. Their seller dashboard was especially helpful for tracking my sales results. Highly recommended!
Harry H.
San Francisco, CA
Effortless, transparent, and hassle-free selling
Selling with Unicorn has been a great experience. From consignment to final sale, the process was effortless and completely transparent. Their team took care of everything, ensuring my bottles got top dollar, and went to a happy collector. The appraisal was quick and straightforward, and the payout process was seamless. If you're looking for a hassle-free way to connect with a vast network of collectors and buyers, Unicorn is the clear choice!
Andy W.
Chicago, IL
A game changer for acquiring rare bottles
Unicorn has completely changed the game for me when it comes to acquiring bottles, they provide an efficient marketplace that connects buyers like myself with rare allocations. I'm loving this platform as it has simplified what used to be a complex process. Unicorn truly stands out as a game changer in the world of buying and selling.
Dan L.
Chicago, IL
Extended Bidding
What is Extended Bidding and how does it work?
10 minutes before our auctions close you will notice that Extended Bidding kicks in.
During this period, every time a lot receives a bid, the bid timer for that lot resets to 10 mins. Each lot develops its own end time, and everyone has enough time to get their bids in.