the Unicorn Review
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Bourbon
Heaven Hill Chairman Max Shapira on Pre-Fire Whiskey, Not Chasing Trends, and More Than 50 Years in the Bourbon Business
The leader of America’s largest family-owned bourbon business talks trends, acquisition, and whether there will ever be a whiskey named after him.
Great Reads
Unicorn Ranks No. 168 on the 2026 Inc. 5000 List of America’s Fastest-Growing Private Companies
Leading spirits and wine marketplace debuts at No. 168 overall and No. 4 in Consumer Services
Whiskey
Joseph Magliocco on the Slow Burn Success of Michter’s
Whiskey
The Best Japanese Whisky Bars in New York City
Interview
Master Distiller Drew Kulsveen Is Planning a Long Future for Willett
WHISKEY 101
Everything You Need to Know About Proof in Whiskey
Spirits
African Agave Spirits and Rum are Ready For The Spotlight
Whiskey
A Field Guide to Reading a Whiskey Label
Sales all-time
Auctioned lots
Bottles securely vaulted
Total customers
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Extended Bidding
What is Extended Bidding and how does it work?
10 minutes before our auctions close you will notice that Extended Bidding kicks in.
During this period, every time a lot receives a bid, the bid timer for that lot resets to 10 mins. Each lot develops its own end time, and everyone has enough time to get their bids in.